In the face of growing news avoidance, especially among younger audiences, the media is challenged to adapt and innovate. Is the solution in captivating visual formats, innovative content production, or compelling online stories?
Join our host, Jakov Leon, in the third episode of Innovation Sparks as he explores these questions with insights from Ronja Brier, Deputy Editor-in-Chief at Watson in Germany, and Besa Luci, Founder and Editor-in-Chief of Kosovo 2.0. Representing two successful online media outlets, they share unique strategies from diverse markets to overcome audience retention challenges and news avoidance.
Discover the opportunities and strategies that resonate with audiences and envision the future of online outlets amidst the competition from emerging social networks. Don’t miss this episode, where we break the news avoidance barrier and navigate the path for engaging storytelling in the digital age.
*This episode is part of the #SustainMedia Project, co-funded by the European Union and the German government implemented by GIZ, DW-Akademie, and Internews. The contents are the sole responsibility of GIZ / Internews / DW-Akademie and do not necessarily reflect the views of the EU or the Federal Ministry of Economic Cooperation and Development.
#DigitalMedia #Storytelling #Innovation
