MAPPING OF ACTORS: IDENTIFICATION OF POTENTIAL COOPERATION PARTNERS FOR MEDIA OUTLETS IN THE WESTERN BALKANS
#SustainMedia presents you a new study with the main aim to provide a comprehensive analysis and mapping of the current state of the digital media landscape in the Western Balkans, examining the opportunities and challenges that arise from the increasing influence of digital media in the region. The study assessed the state of the art of the current partnerships between media outlets and the IT sector, as well as current trends in terms of technology and digital platforms. Finally, the study informs of the potential future models of partnership between media outlets and the IT sector that should result in enhancing the capacities of professional independent media outlets to better adapt to the changing media environment.
Having in mind the current open Call on collaborative media projects, this study can give you new incentives for potential collaborative opportunities that will contribute to the overall media landscape.
